Ubiquitously anticipated and unanimously praised, Being You: A New Science of Consciousness is finally here for us to read. The title immediately clarifies Seth’s almost insanely ambitious aims. He doesn’t “just” propose a new theory of consciousness—he puts forth a whole new science of consciousness. Thus, Being You should thus ideally be shelved next to Wundt’s Grundzüge der physiologischen Psychologie or James’ Principles of Psychology, as one of the foundational moments of a science of consciousness. Yet, unlike the Grundzüge and James’ Principles, Being You is a joy to read. Seth masterfully and seamlessly weaves together autobiographical memories, jokes, awe-inspiring experiments and computational modelling, so that every single page of Being You feeds the reader an easily digestible, but thought-provoking, morsel of information. And that’s a deliberate choice by Seth—for Being You is also a popular book, aimed at introducing the layperson to some of the most recent empirical and theoretical developments in…
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